The digital commerce segment is projected to reach $67.3B in 2022, growing from $21B in 2019. To capitalize on strong online consumer trends, Bukalapak wants to capture an offshoot segment: overall, electronic products have higher purchase pricing and margins relative to other goods types. Customers of such goods typically do more research before purchase and already know exactly what they wish to purchase.

GOATS, a speciality marketplace built for digital electronics goods, was Bukalapak’s e-commerce initiative to win this market. Their hypothesis is that a single-seller marketplace allows buyers to search and purchase electronic goods with greater ease and convenience. Behind the scenes, all product inventory was still sourced from merchants and other third parties unknown from customer’s point-of-view.

Part of the complexity lies in accounting for various differences in key attributes within electronic goods. These variants include different memory or storage size, standard or limited edition colors or quality of new vs. used. The solution needs to enable multiple product variants under a single parent grouping. These attributes affect pricing, searching accuracy and overall customer experience. The product management module needed to be flexible and robust. Standardizing for attributes, GOATS aggregate all merchant offers and display the cheapest price from any seller of each product.

As with most e-commerce projects, we also offer standard features such as shopping cart, checkout, payment gateway integration, and third-party logistic (3PL).