
Retail
Your Best Seller Might Be Losing You Money: Contribution Margin for Indonesian Retailers
Gross margin tells you what a product earns on paper. Contribution margin tells you what it earns after the discounts, commissions, shipping subsidies, ad spend and consignment splits that Indonesian retail actually runs on. What the number is, how to calculate it three ways, why it decides your break-even point, and what it takes to track it per SKU and per channel without a spreadsheet.